Digital Marketing Executive

About AO Plus Solutions

AO Plus Solutions Pvt Ltd is a multi-brand technology holding company operating in ERPNext implementation, AI FinOps, digital marketing, contract manufacturing, interior design, Vastu consulting, and carbon compliance advisory.

Role Summary

As our sole digital marketing hire, you will own digital marketing end-to-end — for AO Plus's own brand portfolio (AO Plus, Prodory, DigiAds, Nayoure, Nest Interiors, Veenakumari, Credova) and for DigiAds' MSME client accounts. This is a high-ownership, generalist role suited to someone comfortable wearing multiple hats across brands and clients.

Key Responsibilities

• Own social media, content, SEO, and paid campaigns across all group brands
• Plan and execute digital marketing for DigiAds client accounts (social, Meta/Google Ads, content, reporting)
• Support lead generation: LinkedIn content, landing pages, lead magnets, email/WhatsApp campaigns
• Produce content: copywriting, creatives (Canva), short-form video/reels
• Maintain brand websites for on-page SEO and basic analytics
• Track and report campaign performance (GA4, Meta Business Suite, Ads Manager)
• Manage ad accounts, scheduling tools, and outsourced vendor work
• Assist other group brands with marketing collateral/pitch material as needed
• Coordinate 7-page website builds for clients (briefing devs/designers, content/copy input, QA before launch)
• Google Business Profile (GBP) setup, optimization, and ongoing management (posts, reviews, Q&A, listings accuracy)
• Meta Ads Manager setup — campaign creation, audience targeting, budget monitoring (client-funded ad spend, not company-funded)
• CRM integration & renewal tracking — connecting client leads into CRM (ERPNext or client's), setting up renewal/reminder automation
• Referral program design and setup for client accounts
• Creative production — deliver against defined volume (e.g., 25 creatives per 90-day program) within program timelines
• Campaign cadence — manage 4 campaigns per client engagement across the program duration
• Optimization checkpoints — conduct scheduled reviews (e.g., 45 checkpoints/90 days) and document/report changes made
• Lead record management — track and report lead volume against client expectations, with the disclaimer that volume depends on ad spend/industry/geography (so the DM person must be able to explain this to clients, not just generate leads)

Required Skills

• 1–3 years experience in social media management, Meta/Google Ads, basic SEO
• Content creation: copywriting + basic design
• Ability to manage multiple brands/clients simultaneously
• Basic analytics reading (GA4, Ads Manager, Meta Business Suite)
• Working knowledge of website CMS/briefing (even if not building it themselves — coordinating with a developer)
• Google Business Profile management experience
• CRM basics (lead tracking, automation/reminder setup)
• Client communication — able to explain deliverables/timelines/limitations (e.g., ad spend caveat) directly to non-technical clients like CA/CS/Legal, insurance, real estate, engineering firms

Good to Have

• Agency or MSME/SME client experience
• Experience with vertical-specific marketing (professional services: CA/CS/Legal, insurance, real estate, engineering) since that's your target client segment
• Familiarity with referral/loyalty program setup
• WordPress edits, email marketing tools
• Video editing (Reels/Shorts)
• B2B LinkedIn marketing exposure